My first logo, and my first business card design.. keep a lookout for a new look coming soon!

My first logo, and my first business card design.. keep a lookout for a new look coming soon!

My entry into the non-diet coaching world was a long time coming and yet totally unexpected.

I spent the first 12 years of my career in the beauty industry. I have lots of first-hand experience with how insidious, profitable, and potentially harmful the unrealistic body and beauty ideals are for women (and more and more men). As I was becoming sicker and more disordered in my eating and body image I was ALSO becoming more anxious and unhappy with my job. So the natural choice was to quit doing hair and move into a career path I was already obsessed with:

Food and ‘Health’

I left a very lucrative job to pursue a cause I believed in very strongly (albeit in a very disordered mindset). I hoped this new path would bring me a feeling of calm and a bigger sense of purpose. I wanted to help people connect with their food, cook for themselves more, and enjoy better health and vitality through food and cooking.

While I don’t necessarily disagree with those things in theory, I still really enjoy cooking and I believe eating delicious food and preparing food with and for loved ones can bring more well-being and deeper connection to someones life BUT now realize that while my INTENTION was well-meaning my IMPACT was problematic and potentially harmful.

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